Social Media Mastermind OC 10-22

This post was generated by Dashter… So it’s a Saturday morning and it’s time for some Social Media Masterminding here in Orange County!

Tips for College Kids about Social Media

Amanda WernickAmanda Wernick – @FUNomenalMe
in college? Be sure to keep up with your privacy settings. There is no privacy, only the illusion of it. #smmoc

Amanda has a really clear phrase here that I love, in that there is only the illusion of privacy. Companies like Google keep massive databases, and they’re public companies – they could decide tomorrow to sell off their database if it served their shareholders’ best interests. Privacy online is a virtual illusion.

Mitch DevineMitch Devine – @DevineLines
Social media advice to college kids: what goes on the Internet, stays on the Internet. It never dies. #SMMOC

It really doesn’t. Here’s something to think about: If you use 3rd-party apps on your social profile, those apps might be storing your profile data on their servers. Your data could be in a thousand different places – even if you delete your profile from the original website, it might be living somewhere else. The cost of hosting data is so low, there’s virtually no reason that it will ever get deleted.

What’s your Personal Brand?

Matthew GallizziMatthew Gallizzi – @mgallizzi
@DevineLines College kids could use a course on “branding”. They need to know employers will be researching them. #smmoc

Definitely agree with Matthew – personal identity and “branding” is more important today than ever before. There’s a part of me, though, that pities kids growing up in today’s marketplace. The act of “reinvention” is so valuable, but with online profiles and never-dying data, it becomes a lot more difficult. I think employers will have to adapt their understanding of hiring: Comparing two profiles, you will discover one with “bad” history and one with “no” history.

Candice CendañaCandice Cendaña – @CandiceCendana
RT @DarinRMcClure: #smmoc college kids your credit score is more important than your GPA. via @FUNomenalMe

Definitely think this is true – that credit score / tracking is for LIFE! You can always re-take a class, but your credit score is a reflection of your trustworthiness in the marketplace. Your next employer will care, your next date will probably care, and everything you attempt in terms of finance will be affected by this number. Good luck trying to get a home mortgage with an A- in economics!

SEO – Search Engine Optimization, it’s social, right?

Mitch DevineMitch Devine – @DevineLines
Approaches to SEO: you can optimize first, or you can focus on putting out great content and the #SEO will follow. #SMMOC

I think the folks with a strong SEO background would say the genius of a strong optimization strategy would be to start with a plan of action (know what you’re trying to optimize), write great content, and then continuously re-optimize. It’s a nonstop process.

Janet WhiteJanet White – @iSocialJanet
#smmoc SEO means
“How amped is your Google Juice?” #smmoc #google juice

Haha that sounds much worse than it is.

And a final thought… On Facebook – you’re not the consumer, You’re the Product.

Amanda WernickAmanda Wernick – @FUNomenalMe
If you pay nothing for something, YOU are the product #smmoc

No such thing as a free lunch – still true on social media & the internet – perhaps now more than ever.

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Think that makes for a great Saturday morning… Great to see everyone! Looking forward to seeing some of these friendly social faces at Monday evening’s Orange County WordPress meetup!

 

3 thoughts on “Social Media Mastermind OC 10-22”

  1. Wow, Dave, great distillation and commentary on some of the key points from a very fast-moving discussion. Also loved your comment regarding Facebook: “You are not the consumer, you are the product.” Looking forward to the Dashter launch! (Congrats!)

    1. Thanks Mitch! Great to meet you IRL today! Been seeing your tweets fly by quite a bit lately.

      I wish I could take 100% credit for the Facebook comment; but I heard it somewhere – and I really wish I could attribute it properly, because when I heard it I had the same reaction SMMOC did this morning. It’s one of the reasons I’m such an advocate of blogging & WordPress – because I own it! I’m creating the product, and can monetize it however I want. It’s funny to watch sites like Chime.In emerge which offer incentives like 50% revenue share on advertising on your profile… Makes me scratch my head and go: “Why not host your own website and keep 100%?”

      Anyways, thanks again for the comment! Hope to see you Monday evening if you can make it to Huntington Beach for OC WordPress.

  2. We need to understand the difference of branding online and offline is the fact that there should not be a difference when it comes to your brand. Your online branding and your offline branding should be TOGETHER.

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