Social Tools Should Be Useful

Name any social or online content platform, and you’ll likely hear a great debate raging about scheduling. The problem with the always-on 24/7 digital lifestyle is that all too often, you end up with tools that aren’t focused on delivering results… They’re just delivering special effects.

@mhess4 Scheduling tweets necessary for spacing reviews or giveaways but it’s organic conversations that make Twitter interesting #smwbooks

— atRandom (@atrandom) February 15, 2012

This is a great point – social scheduling is helpful under certain circumstances, but in general you will want to also maintain an active and robust dialogue online. It’s one of the reasons we designed Dashter with the Auto-Post hold feature. Certain automatically-generated tweets can now be postponed until after you’ve posted a “human” message on Twitter. That prevents the automated part of Dashter from overwhelming your human followers.