Google Plus is …

I was going to write a pithy title for the article, and to kick it off I wrote “Google Plus is” and sat for a moment to let my brain figure out what was next. Turns out, it’s exactly what I wanted to say.

In case you were on a non-wifi airplane for the last 48 hours, yes, Google has a social network. It’s called Google+, which I think says a lot.

Google Plus is an all out effort. This ain’t Orkut. This ain’t Wave. This is GOOGLE with a freaking ‘+’ sign next to it. They’re aligning this effort at their core brand. If they botch this up, it’ll be a lot more difficult to admit failure and walk away.

Google Plus is missing the “Beta” tag. I’m just saying, I think my gMail account still comes with a Beta tag. Those guys love that tag. From a design perspective, maybe they’ve given up on labeling things as “Beta” and have just finally gotten enough people to believe the mantra: A Google product is never, ever finished. Continue reading Google Plus is …