Building a digital “home” in the social landscape is much like building a physical home – on quicksand. If you don’t believe me – let’s look at some of the trends that have happened over the summer…
Facebook’s IPO Woes
Let’s face it – Facebook insiders played the market like a well-tuned guitar. All the insiders got in on the action pre-IPO, and the retail investors were buying their exits during the IPO (and as insider shares become “unlocked” like Peter Thiel’s). But more concerning is the underlying challenge to value a social media company.
Remember – and this is important – in the social media space, the “users” are not the “customers“. Continue reading The Shifting Social Landscape
Alright, let’s start off with where this article came from:
Jeremy Blanton – @jb140
RT @respres: “a social network isn’t a product; it’s a place” http://t.co/QVZlUdrA
I caught Jeremy’s RT of Jeff’s post a couple days ago, but I was out in Vegas for PubCon so my attention span was running a little short. But I read the linked article, and I knew I had to dish out a response. First off – I want to make it totally clear that I’m not a Google+ apologist. I’m not sitting around on Google+ waiting for new comments or likes. But to the same vein I’ve almost entirely stopped participating on Facebook too. I’m working on Dashter – I’m living in Twitter – things are good. Conversations abound (especially when you’ve got the right tools).
But this article (written by Farhad Manjoo @fmanjoo) just seemed so far off base I had to whip up a rebuttal – or at least a pragmatic alternative to the doomsday prediction he provided in his article.
What initially caught my attention to the line that Jeff quoted in his tweet was a strong disagreement that his premise is correct. Social Networks are places in as much as any website is a place. But social networking isn’t a place – it’s a process. It’s a verb. And because of that – the place is less important than the process provided.