How Many +1’s Does It Take To Screw In a Social Network?

Alright, let’s start off with where this article came from:

Jeremy BlantonJeremy Blanton – @jb140
RT @respres: “a social network isn’t a product; it’s a place” http://t.co/QVZlUdrA

I caught Jeremy’s RT of Jeff’s post a couple days ago, but I was out in Vegas for PubCon so my attention span was running a little short. But I read the linked article, and I knew I had to dish out a response. First off – I want to make it totally clear that I’m not a Google+ apologist. I’m not sitting around on Google+ waiting for new comments or likes. But to the same vein I’ve almost entirely stopped participating on Facebook too. I’m working on Dashter – I’m living in Twitter – things are good. Conversations abound (especially when you’ve got the right tools).

But this article (written by Farhad Manjoo @fmanjoo) just seemed so far off base I had to whip up a rebuttal – or at least a pragmatic alternative to the doomsday prediction he provided in his article.

What initially caught my attention to the line that Jeff quoted in his tweet was a strong disagreement that his premise is correct. Social Networks are places in as much as any website is a place. But social networking isn’t a place – it’s a process. It’s a verb. And because of that – the place is less important than the process provided.

Is Google+ A Dead Man Walking? Continue reading How Many +1’s Does It Take To Screw In a Social Network?

Google Plus is …

I was going to write a pithy title for the article, and to kick it off I wrote “Google Plus is” and sat for a moment to let my brain figure out what was next. Turns out, it’s exactly what I wanted to say.

In case you were on a non-wifi airplane for the last 48 hours, yes, Google has a social network. It’s called Google+, which I think says a lot.

Google Plus is an all out effort. This ain’t Orkut. This ain’t Wave. This is GOOGLE with a freaking ‘+’ sign next to it. They’re aligning this effort at their core brand. If they botch this up, it’ll be a lot more difficult to admit failure and walk away.

Google Plus is missing the “Beta” tag. I’m just saying, I think my gMail account still comes with a Beta tag. Those guys love that tag. From a design perspective, maybe they’ve given up on labeling things as “Beta” and have just finally gotten enough people to believe the mantra: A Google product is never, ever finished. Continue reading Google Plus is …